Website Navigation Best Practices
Many website owners falsely believe that just getting web surfers to their site is the goal. But they lack to know that the average user stays on a site for less than 20 seconds before they can move on. Sometimes the short stay could be a result of a slow loading site or an unattractive landing page. Other times it is because the website doesn’t make its motive clear instantly.
Another reason and one of the easiest to avoid is website navigation. If the web visitors struggle to find what they are looking for; they will stop searching. They will instead move on and start searching for other sites.
Offer Adequate Description
Your navigation list shouldn’t be a mere vague list of headings. If the surfer doesn’t understand exactly what to expect from each option on your menu, they are less likely to ever navigate beyond the landing page. This can be avoided by ensuring that each of the menu options is as descriptive as possible without making it too lengthy.
Don’t Get Overly Creative
Just like the words you use on your menu need to be clear, it is equally important to make sure that any symbols or navigation tools you use remain clear too. If you must use symbols to represent different pages on your site, make sure that you use the obvious ones. Getting too creative will only confuse your web visitors instead of impressing them.
Don’t Comprise Function for SEO
When trying to pack keywords and other SEO techniques into your site, it can be tempting to utilize your menu for SEO as well. But while getting your site ranked well on Google is important, it is equally important to consider what happens when web surfers and on your page.
To prevent ending up with unnatural sounding headings or confusing menu choices, skip the SEO techniques when designing your menu and follow the best website navigation practices instead.
Consider the Needs of the Visitors First
sIt can tempt you to organize your list based on where you would like your visitors to go first. But as a good website navigation practice; you must put the visitor first.
You should list your menu based on what you think the clients will be interested in knowing first, such as more info about your company, then follow it with your products or your contact details.
Check Your Mobile Navigation
With all the website navigation best practices working, double check to make sure that everything on your sire is running smoothly. Sometimes, menus and search functions get distorted on mobile devices. Double check yours to avoid losing out on a large percentage of traffic.